WANDERFITNESS

Brand Style Guide

Visual identity standards for WanderFitness — Version 1.0 · 2026

Brand Mission

WanderFitness connects short-term rental guests with local gym access — making every property feel like a premium hotel. Our brand communicates energy, trust, and effortless wellness on the go.

Brand Personality

Energetic
We move fast, just like our guests.
Trustworthy
Reliable for hosts, gyms, and travelers.
Modern
Clean, bold, no clutter.
Approachable
Welcoming to first-time users.

Color Palette

WanderOrange
#F97316
Primary brand color. Use for CTAs, highlights, and the logo globe.
WanderBlack
#111827
Primary dark background. Use for headers and dark-mode surfaces.
Pure White
#FFFFFF
Primary light background. Use for cards, pages, and light contexts.
Neutral Gray
#6B7280
Body text, captions, and supporting UI elements.

Do: Use WanderOrange as an accent on dark or light backgrounds.

Do: Pair WanderBlack with white text for maximum contrast.

Don't: Place orange text on a white background for body copy — use it for headlines or icons only.

Don't: Introduce new brand colors without approval.

Typography

Primary Typeface
Arial Black
Used for all logo text, headlines, and display copy. Weight: 900 (Black).
Type Scale
DisplayWANDERFITNESS
H1Section Title
H2Sub Heading
BodyBody copy and descriptions.
CaptionSmall labels and footnotes.
Typography Rules
  • Headlines — All caps or title case, font-black (900).
  • Subheadings — Title case, font-bold (700).
  • Section labels — ALL CAPS, tracking-widest, font-bold, orange.
  • Body — Sentence case, font-normal (400), gray-600.
  • Don't use more than 2 weights on a single layout.

Logo Usage

WANDERFITNESS
✓ ApprovedWhite Background

On white: WANDER in WanderBlack (#111827), FITNESS and globe in WanderOrange (#F97316). Maximum contrast and brand clarity.

WANDERFITNESS
✓ ApprovedDark / Black Background

On dark: WANDER in white (#FFFFFF), FITNESS and globe in WanderOrange (#F97316). The standard for dark surfaces and navigation bars.

WANDERFITNESS
✓ ApprovedOrange Background

On orange: WANDER and globe in white (#FFFFFF), FITNESS in WanderBlack (#111827). Creates contrast without competing with the background.

✓ Do

  • Always use an approved color combination from above.
  • Maintain clear space equal to the height of the "W" on all sides.
  • Scale proportionally — never stretch or compress.
  • Use the SVG source file for all digital use.
  • Use the full lockup (globe + WANDER + FITNESS) together.

✗ Don't

  • Don't place the logo on busy or photographic backgrounds without a solid color backdrop.
  • Don't rotate, skew, or add effects (shadows, gradients, outlines).
  • Don't use WANDER and FITNESS in the same color on any background.
  • Don't resize below 40px tall in digital use.
  • Don't separate the globe icon from the wordmark.

Horizontal Logo

The horizontal lockup places the globe and full wordmark on a single line. Use when vertical space is limited — navigation bars, email headers, and wide banners.

WANDERFITNESS
✓ ApprovedWhite Background

WANDER in WanderBlack (#111827), FITNESS and globe in WanderOrange (#F97316).

WANDERFITNESS
✓ ApprovedDark / Black Background

WANDER in white (#FFFFFF), FITNESS and globe in WanderOrange (#F97316).

Voice & Tone

Confident, not arrogant
"Most gyms earn $500–$2,000/month." — not "You'll definitely make thousands."
Direct, not pushy
"No contracts. Cancel anytime." — not "Sign up before it's too late!"
Warm, not casual
"We handle everything." — not "We've got you, fam."

Key Messaging Pillars

  • 1. Zero friction — "No contracts, no software, no operational changes."
  • 2. Real ROI — Lead with numbers, not vague promises.
  • 3. We handle it — Reinforce that hosts and gyms do almost nothing.
  • 4. Premium feel — "Hotel-level amenity" framing for hosts.

© 2026 WanderFitness · Brand Style Guide v1.0

For questions: brand@wanderfitness.com